PREMIUM – Innscor in epic beer brawl with Delta

 . . . seeks to grab cereals from Nestle

Tawanda Musarurwa

No other company has a pervasive impact and influence over households as Innscor – which supplies eggs, bread, sugar, toothpaste, stoves, beds, TV sets, meat (both beef and pork), candles, mealie meal, seasonings and even kapenta, among a litany of household items.

With assets of more than $143 billion, the conglomerate controls major brands such as National Foods, Profeeds, Irvines, Colcom, AMP Meats, Transerv, Simbisa, and TV Sales and Home.

Its Ruwa-headquartered Probrands unit distributes products like rice, salt and seasonings, maize meal, pasta, popcorn, canned products, milk powder, candles and detergents.

The list is endless.

Innscor has previously proved to be ruthless when dealing with competition.

The entrance of Chicken Slice, owned by businessman Tawanda Mutyebere, in the fast-food business in 2010 directly challenged Innscor...

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