NEW: Zim’s MICE tourism takes centre stage

24 May, 2023 - 21:05 0 Views
NEW: Zim’s MICE tourism takes centre stage

The Sunday Mail


Online Reporter

Zimbabwe is exhibiting at the 2023 edition of IMEX Frankfurt, which kicked off at the Messe Frankfurt Convention Centre in Germany on Monday.

The exhibition ends tomorrow.

IMEX attracts more than 3 000 meeting planners to interact with over 2 500 suppliers, globally.

The expo also provides a platform for large businesses and SMEs, including entrepreneurs and start-ups, to explore vast prospects that motivate cooperation and connection with international brands.

Through the establishment of strategic partnerships with global Meetings, Incentives, Conferences and Exhibitions (MICE) players, Zimbabwe will find new ways to distribute and do business within Zimbabwe.

Said Zimbabwe Tourism Authority (ZTA) chief operating officer, Mr Givemore Chidzidzi:

“This is an ideal opportunity to see hundreds of new brands, products, technologies and equipment and make strategic contacts.

“IMEX presents a platform for the introduction of new products, most of which will not have been seen here before, so there is a great opportunity for people to build their businesses with new partners, suppliers, and technologies.

“The four-day trade event presents hundreds of new business opportunities to the Zimbabwean MICE sector.”

A Zimbabwe delegation comprising officials from the Ministry of Environment, Climate, Tourism and Hospitality Industry and ZTA are attending the show.

A policy forum was held on the sidelines of the exhibition and attracted delegates from over 30 countries to discuss post Covid-19 recovery for the business events sector under the theme: “Uncomfortable Conversations and Unexpected Solutions.”




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