The Sunday Mail
Online Reporter
Zimbabwe is set to host 25 international board members of the Society for Incentive Travel Excellence (SITE) for a summit in Victoria Falls this month.
The event will be held from June 21 to 23.
Zimbabwe Tourism Authority (ZTA) chief executive officer Ms Winnie Muchanyuka said hosting the SITE Executive Summit presents an opportunity for the country to position itself as a strong emerging destination for incentive travel.
“We are honoured and quite excited to have the SITE executive in the country.
“We view them as ambassadors who will reinforce our marketing efforts in driving the viability of incentive travel in Zimbabwe,” said Ms Muchanyuka.
“We are certain that this is a perfect opportunity for them to explore our MICE products and it is our hope that they will take some time to enjoy what Victoria Falls has to offer.”
The initiative, she added, will expose key executives to Zimbabwe’s unique selling points and help attract more incentive travellers to the country.
SITE chief executive officer Mrs Annette Gregg said her organisation is looking forward to working with Zimbabwe.
“SITE is committed to working with new and emerging destinations and helping position and refine their offerings for discerning incentive travel qualifiers,” said Mrs Gregg.
“With its unique natural setting, world heritage sites and incentive-ready resorts, hotels and lodges, Zimbabwe has so much to offer.
“SITE looks forward to working with the local incentive travel community to delivering award-winning incentive travel programmes in Southern Africa.”
SITE is a professional association dedicated exclusively to the global incentive travel industry.
