The Sunday Mail
Online Reporter
Rainbow Tourism Group (RTG)’s Gateway Stream has launched a social media influencer programme, which will see artists earn a commission from selling products and services on the Gateway Stream application.
Gateway Stream has a diverse product range from groceries, hardware, clothing, hotel accommodation, adventure activities, food and drink, and short-term insurance.
Speaking at the launch of the programme, RTG chief executive officer, Mr Tendai Madziwanyika said:
“We aim to help social influencers exploit the valuable asset that they have, that is, access to markets, in a way that ensures that they monetise their brand equity.
“Social influencers already have what corporates want, a defined market and reach, which they access in an effective cost-effective way.”
Through the Gateway Stream Social Influencer programme artists will be able to sell all the products that are found on the Gateway Stream platform and earn a commission from the sales.
A follower of the social network will have to quote the promo-code when processing a booking or buying anything from Gateway Stream.
Once a follower completes a purchase by way of payment, the agreed commission level for the specific category will be credited to the social influencer’s account.
Gateway Stream general manager, Mr Taremeredzwa Chipepera said:
“So far, we have registered over 30 social influencers, ranging from musicians, comedians, and trending social influencers.
“Instead of being just brand ambassadors for different companies, they can earn passive and perpetual income directly from their networks.”
Gateway Stream is currently working on the development of a portal that will enable the social influencers to have backend access where they can load their products, view transactions under their promo-code, track their commission, and request pay-outs from their account.
According the group, social influencers can also have an opportunity to brand and sell their memorabilia on the Gateway Stream platform.
