The Sunday Mail
Society Correspondent
NEDBANK Zimbabwe has engaged sungura virtuoso Alick Macheso for their “Nedbank Kete Pakete” mobile app campaign that is aimed at bringing information convenience to the public.
The campaign ropes in talented socialite-cum-comedian Cody Banks, better known as Cody the Rank Marshall.
The duo will be appearing in educational skits and other communication material led by the bank.
Macheso said he felt honoured to be part of the noble initiative.
“I really feel honoured to be working with an international brand as big as Nedbank Zimbabwe. It’s not something I take for granted because they could have picked anyone, but their confidence in me speaks a lot about their trust in my work. The ‘Kete Pakete’ mobile app campaign is for everyone’s benefit. The app is safe and cost-effective as it uses zero data. We then used the #ketepakete pay-off line to get the message home. As Orchestra Mberikwazvo we have used ‘kete pakete’ in one of our songs and people just love it,” he said.
Nedbank Zimbabwe head of sales Heresy Herry said they were happy to partner with local creatives in promoting a service that is aimed at bringing convenience, especially during this Covid-19-induced lockdown.
“There is a symbiotic relationship between corporates and creatives because we all serve the same market and as a bank. We are happy to be working with one of the most-celebrated musicians in educating the market about our mobile app.
“The goal is to use his influence and that of Cody in the campaign to educate the market on the benefits of using our zero data mobile app to transact safely from anywhere without worrying about visiting the bank or losing money to thieves and conmen,” he said.
According to Herry, the new Nedbank mobile app has unique security features, uses zero data and helps Zimbabweans from all walks of life to send and receive money and pay for other services.
“The app is highly secure because of the biometric security feature which makes it difficult for criminals and conmen to steal from our clients. Also, it brings convenience as transactions can be done in the comfort of your home or office,” he added.
Cody Banks, known for his “murungu akajaidzwa” jibe, said the new deal with Nedbank was a demonstration of what partnerships between creatives and corporates can do.
“Working together as business and arts sectors, we can achieve a lot because we produce content and services that target the same market. Nedbank Zimbabwe must be commended for engaging artistes, especially during this lockdown period where opportunities are limited,” he said.
Nedbank Zimbabwe is working with a number of local creatives to push their work as part of their talent promotion and market education drive.
The bank is working with sungura godfather Nicholas “Senior Lecturer” Zakaria in their tobacco season campaign.
At the beginning of this year, they engaged Zakaria, Jeys Marabini and the Sables Coach Brendon Dawson for their 2021 Father’s Day campaign.
