The Sunday Mail
Online Reporter
The Zimbabwe Tourism Authority (ZTA) has signed an agreement with Emirates to boost tourist arrivals by leveraging on its global network.
The memorandum of understanding (MoU) was signed by Emirates senior vice president commercial operations for Africa Mr Badr Abbas and ZTA chief executive officer Ms Winnie Muchanyuka.
Also present at the signing ceremony were Zimbabwe’s Ambassador to the United Arab Emirates Mr Lovemore Mazemo and Hospitality Association of Zimbabwe president Mr Farai Chimba.
Under the agreement, Emirates and ZTA will embark on a range of joint marketing efforts that include tourism promotions, as well as organising familiarisation trips for trade and media, among others.
“Zimbabwe is confident that once we implement the agreement, it will create a platform for a progressive increase of arrivals into the country,” said Ms Muchanyuka.
“ZTA and Emirates will broaden engagement and awareness with smart initiatives.
“We are excited to see Emirates’ commitment to strengthening their relations with destination Zimbabwe, (we) and are confident that this will bring forth tangible results,” she said.
Both parties will also explore opportunities for joint advertising campaigns in key markets.
Said Mr Abbas: “The MoU signed today reflects Emirates’ confidence in the potential and attractiveness of Zimbabwe as an emerging destination that awaits exploration.
“We aim to play a considerable role in raising the profile of Zimbabwe through our strong global network.”
