The Sunday Mail
Society Correspondent
ALL-ENCOMPASSING.
This sums up MultiChoice Zimbabwe’s 2022 content showcase that was held in Harare recently.
The wealth of information, entertainment and education featured on DStv, from Big Brother to the FIFA World Cup, was brought into the spotlight.
The event, held on Thursday last week, was aimed at highlighting current and future programming on DStv, giving guests a preview of a wide range of local, regional and international content of broad appeal to Zimbabwean audiences.
The function also showed that several people still follow programmes on the platform and are equally keen on following programming on fresh channels ZTN Prime and 3Ktv.
“It is easier for us to follow global content on the platform. However, we are excited with the addition of two more local channels. This broadens and diversifies our sources of content,” said one of the participants at the showcase.
MultiChoice Zimbabwe publicity and public relations manager Liz Dziva said the event proved that Zimbabwean DStv viewers had access to some of the most important broadcast content available in the world.
At the showcase, there was a huge interest in the 2022 FIFA World Cup soccer tournament in Qatar, for which DStv’s SuperSport has exclusive broadcast rights in Africa for all the 64 matches.
This will be one of the biggest highlights of the year, running from November to December. At the showcase, a panel discussion was held, focusing on the tournament and its outcome. With Big Brother being always a popular subject in Zimbabwe, good news came with the announcement that a ‘Clash of the Titans’ would be coming soon, featuring an innovative battle between Big Brother Mzansi and Big Brother Naija contestants as a continental first.
Another highlight, already being broadcast on M-Net, was the ‘House of the Dragon’ series, a spin-off of the hugely successful ‘Games of Thrones’ series, which garnered a massive international following, even in Zimbabwe.
MultiChoice Zimbabwe founder Peter van Deventer told the gathering about the history of the DStv brand in the country and highlighted the company’s commitment to ensuring as wide an audience as possible.
The showcase was also addressed by MultiChoice Zimbabwe marketing manager Gerald Ngonyamo. He spoke of recent developments that have added value to DStv. They include the addition of more Zimbabwean channels – ZTN Prime and 3Ktv.
The Zimpapers-owned channel ZTN Prime offers Zimbabwean news and entertainment and is available on DStv Channel 294.
“This event was a varied and exciting platform for showcasing current and future programming on DStv, with the assurance of a mix of local, regional and international content to cater for all viewer tastes,” said Dziva.
