Leadership lessons for entrepreneurs

BIG BUSINESS IDEAS

Stephene Chikozho

SUB-SAHARAN AFRICA is witnessing a remarkable transformation as a new generation of business leaders emerges, driving innovation, sustainable growth and economic diversification across the continent.

In Nairobi, Kenya, the Silicon Savannah is bustling with tech start-ups, thanks to the visionary leadership of entrepreneurs like Juliana Rotich, co-founder of Ushahidi, a platform that has revolutionised information sharing during crises.

Her leadership style emphasises collaboration and empowerment, setting a standard for others in the region.

In Zimbabwe, Terence Maphosa — a University of Zimbabwe Political Science graduate and KwaTerry Chickens founder and CEO — went into farming, value addition and much more. He is now an inspiration to many.

As these trailblazers navigate the unique challenges and opportunities that the continent presents, several key leadership lessons have emerged as essential for success.

In this article, I explore these invaluable insights that are shaping the new generation of African business leaders.

Lesson One: Adaptability is crucial
The African market is characterised by rapid changes and unpredictability. Entrepreneurs like Bethlehem Tilahun Alemu — founder of soleRebels, a footwear company in Ethiopia — have demonstrated the importance of adaptability. By continuously evolving her business model and product offerings, Alemu, like Zimbabwe’s Maphosa, has turned local resources into a globally recognised brand. For African entrepreneurs, the ability to pivot and adapt to changing market conditions is not just a skill — it is a survival tactic.

Lesson Two: Embrace technological innovation
Technology has become a great equaliser in the business world and African entrepreneurs are leveraging on it to break barriers and create new markets. Leaders like Ken Njoroge, co-founder of Cellulant, a Pan-African payments company, have used technology to solve complex problems. They have, for example, made financial services accessible to the unbanked. Embracing technological innovation enables entrepreneurs to improve operational efficiency, reach a wider audience and stay competitive.

Lesson Three: Invest in local talent
Human capital is Africa’s most abundant resource and successful entrepreneurs recognise the importance of investing in their workforce. Strive Masiyiwa, the founder of Econet Wireless, has consistently advocated empowering local talent through education and training. By nurturing a skilled workforce, entrepreneurs can build resilient organisations capable of driving sustainable growth and innovation.

Lesson Four: Cultivate a strong network
Networking is vital for any entrepreneur, but in some African countries, where formal business structures can be less developed, it is even more critical. Building a strong network of mentors, peers and industry contacts can provide invaluable support, advice and business opportunities. Ngozi Okonjo-Iweala, a former Finance minister of Nigeria and current director-general of the World Trade Organisation, has demonstrated the power of networking at both local and international levels.

Lesson Five: Social responsibility is non-negotiable
African entrepreneurs are increasingly becoming aware of their role in society and the impact of their businesses on the environment and local communities.
Entrepreneurs like Magatte Wade, founder of Skin Is Skin, a skincare company, advocate ethical business practices and social responsibility. By aligning their operations with the greater good, entrepreneurs can build brand loyalty, attract investment and drive positive change.

Lesson Six: Persistence pays off
The African business landscape can be challenging, with issues ranging from red tape to infrastructure deficits in some countries.

However, entrepreneurs like Mo Ibrahim, who founded Celtel, a mobile telecommunications company, have shown that persistence in the face of adversity can lead to extraordinary success. Perseverance is often the difference between entrepreneurs who achieve their goals and those who fall short.

Lesson Seven: Understand the local context
Africa is a continent of vast diversity, with over 50 countries and a multitude of cultures, languages and regulatory environments. Entrepreneurs must have a deep understanding of the local context in which they operate. Tailoring products and services to meet the specific needs of local consumers can give businesses a competitive edge.

In conclusion, the entrepreneurship journey in Africa is one of both significant challenges and immense opportunities. Entrepreneurs who heed these key leadership lessons are the ones who will not only thrive in their ventures but also contribute to the broader narrative of Africa’s economic renaissance.

*Stephene Chikozho is the managing director of Urbane Create Agency — a strategy, marketing and advertising agency. He writes in his personal capacity. You can follow him on social media (Instagram, Facebook, X, LinkedIn, Threads, WhatsApp: +263772409651) or email: managing [email protected]