The Sunday Mail
Online Reporter
ZimTrade, the country’s trade development and promotion organisation, has won the prestigious World Trade Promotion Organisation (WTPO) 2022 award in recognition of its contribution to the development and facilitation of Zimbabwe’s exports.
The awards identify and recognise efforts by trade promotion organisations (TPOs) that have successfully contributed to strengthening the competitiveness of exporting enterprises or have made a significant and positive change towards reaching this objective.
ZimTrade joined 13 other TPOs around the world who were nominated, and include Austria, Brazil, Canada, Jamaica, Malaysia, the Netherlands, Nigeria, Qatar, the Republic of Korea, Saudi Arabia, Sri Lanka, the United Republic of Tanzania and Zambia.
Speaking after receiving the award in Ghana on Tuesday, ZimTrade CEO Mr Allan Majuru said the award acknowledges the current programme to strengthen export competitiveness and create market linkages for previously marginalised communities.
“This is an exciting award for us and goes a long way to demonstrate the hard work put in by everyone at ZimTrade to ensure that we achieve our goals,” he said.
“In line with the aspirations of United Nation’s Sustainable Development Goals, we have had to refocus our approach to ensure that we fully develop capacities for youth-led and women-led enterprises given the big space they hold in our economy.”
This is the second time ZimTrade has been nominated for the WTPO award.
Last year, the trade promotion body was nominated under the “Best use of a partnership” category, which recognised the successful use of integrated partnerships and networks to advance export development and impact.
