The Sunday Mail
Fatima Bulla in Beijing, China
ZIMPAPERS Radio Broadcasting Division will continue to explore effective communication concepts at platforms like the China-Africa Media Cooperation Forum to consolidate its place among the best media in the world, Star FM’s deputy general manager Mr Piwayi Dzuda has said.
He made the remarks after attending the 4th China-Africa Media Cooperation Forum held in Beijing, China, recently.
The three-day forum brought together over 400 guests, including heads of broadcasters and media organisations from more than 45 African countries, the Chinese government and media departments.
Delegates exchanged notes on China-Africa Media Policy, Digitisation and Content Industry Development, as well ways of building Africa and Chinese media.
Zimbabwe was represented by Mr Dzuda from Zimpapers, Zimbabwe Broadcasting Corporation (ZBC)’s head of Montrose Studios Mr Conwell Mujuru and Zanu-PF’s principal director of security, Mr Tapuwa Madondo.
According to Mr Dzuda, a visit to several Chinese radio stations had shown that Zimpapers’ Radio Broadcasting Division was compatible with industry best standards.
“We are right there. We just need to keep perfecting our business model so that we can keep blazing new trails.
“The Zimpapers Radio Broadcasting Division is strategic in the global media development and is increasingly becoming a key player in the era of radio innovation,” said Mr Dzuda.
“In particular, the China-Africa Media Cooperation Forum presents an important framework to explore effective communication concepts, radio administrative systems and efficient radio business models in Africa and around the world,” he said.
The forum is hosted by the National Radio and Television Administration of China, while Beijing Municipal Bureau of Press, Publication, Radio, Film and Television are the organisers.
In essence, the forum was meant to share the outcomes of the Johannesburg Summit of the Forum on China-Africa Cooperation (Focac), while also facilitating the forthcoming 2018 Beijing Summit set for September.
It further seeks to promote a win-win cooperation towards common development of Africa and China in the media sector.
Delegates agreed, among other things, to take the 2018 Beijing Focac Summit as an opportunity to further deepen media exchanges and cooperation within the framework of the forum.
They pledged to enhance cooperation in key sectors such as news coverage, content production and channel production, while continuously supporting media digitisation and capacity building in African countries.