The Sunday Mail
Trade Focus
Allan Majuru
THE Asia-Pacific Leather Fair, which ended on Friday in Dubai, United Arab Emirates revealed huge export potential for the local leather industry.
At the Fair, ZimTrade – the national trade development and promotion organisation — facilitated for Zimbabwean leather, tanning and manufacturers to exhibit and they engaged with potential buyers from across the world who were impressed by the quality of products that were on offer.
The Asia-Pacific Leather Fair (APLF) is the world’s leading leather trade show and offers opportunities for Zimbabwean companies to expand their base of international buyers and share of international markets.
From comments that participating companies received from potential buyers, there is not doubt that exports from the sector are set to grow when all leads are followed through.
Already, the sector has been making huge strides in export growth as it recorded a 35 percent increase between January-December 2021 compared to the same period in 2020.
Although the current exports from the sector are still low, albeit the growth, indications are that exports from the sector have potential to grow to triple-million digits if business development and market-linkages activities are intensified.
Placing leather in the economy mix
A robust leather sector is crucial in boosting the generation of much-needed foreign currency, as well as creating employment opportunities in Zimbabwe.
A vibrant leather sector has direct positive spin-offs for Zimbabwe’s industrialisation drive, as well as efforts to improve the country’s Gross Domestic Product (GDP) growth, balance of trade, fiscal and foreign currency revenues and the general livelihood of communities.
According to the Africa Leather and Leather Products Institute (ALLPI), the global estimated trade value of the leather sector is over US$130 billion a year, which is six times the value of trade in meat, and this figure continues to grow.
This trade value shows that with the right support, the Zimbabwe leather sector has potential to set the country on a positive path towards sustainable economic growth, employment generation and poverty reduction.
Considering that the leather sector on the continent was once the biggest in the world, there is room for local producers to reclaim lost market-share.
The Zimbabwe Leather Strategy (2012-2017) reveals that the leather sector in Africa used to dominate the global market, with some countries being awarded first franchise to manufacture Nike products and other international brands such Adidas, Puma and North Star.
The strategy further stated that, until 2000, Zimbabwe used to produce more than 17 million pairs of shoes per annum, of which 4 million pairs had leather uppers.
However, by 2011, shoe production had plummeted to 1 million pairs per annum.
On the demand side, Zimbabwe consumes approximately 14,3 million pairs of footwear per annum, made of leather, canvas, synthetics and plastic.
With current annual production estimated at one million to 1,5 million pairs per year, it means that the bulk of the country’s footwear requirements are being imported.
It is against this background of untapped potential and significant contribution of the leather sector to the economy that ZimTrade has been working with leading players to improve production efficiencies and quality of products.
ZimTrade has been providing technical intervention programmes aimed at repositioning Zimbabwe’s leather sector as one of the country’s leading exporters and foreign currency earners.
ZimTrade is also working with international players such as the Netherlands-based PUM and Solidaridad Network to capacitate some players in each node in the leather value chain so that they can act as a benchmark for the rest of the industry players.
Way forward
Although investment constraints have been affecting the development of the leather sector, Zimbabwe possesses enough human resources and land that can act as low-hanging fruits in repositioning the leather sector as an export giant.
To address foreign direct investment challenges in the leather sector, there is need to establish vibrant working groups which will look into the ease of doing export business, conduct a mapping exercise to ascertain the financial support in each of the nodes in the value chain and propose how these can be financed.
There is also urgent need to address animal husbandry challenges affecting the quality of hides to ensure Zimbabwean leather is competitive on the global market.
Currently, the sector is dominated by mostly small to medium enterprises and, therefore, there is a need for assistance in production techniques so that they can improve the quality of their products, especially focusing on finishing and stitching.
When the leather industry was at its peak, commercial livestock farmers used to supply the bulk of the hides and had good branding systems, which resulted in quality hides supplied to tanneries and ultimately top-quality leather produced for both the local and international markets.
According to the Food and Agriculture Organisation, there is not much difference between the current cattle population of around 5, 4 million and that of 5, 2 million recorded in 1980.
The difference is in the severity of branding and branding techniques that have dominated cattle production, reduced the quality and value of leather in Zimbabwe.
Communal farmers, who own the largest number of cattle livestock, are more concerned about the security of their cattle and branding of the hide instead of recommended branding on the neck of the animal.
Thus, there is need for incentivising farmers so that they take good care of the hide as presently, the abattoirs where hides are separated from meat, are only focusing on the weight of the beast.
In addition, most current players in the sector are using outdated machinery that is not cost-effective and use more electricity.
There is need for financing partners to assist in retooling exercise so that local manufacturers can produce more at the lowest cost possible.
Financing partners should consider offering special long-term affordable funding schemes specific to the sector, especially for tanneries which are the low-hanging fruits in the value chain. Allan Majuru is the ZimTrade chief executive officer.
