The Sunday Mail
Online Reporter
THE Zimbabwe Tourism Authority (ZTA) is this year exhibiting at the Arabian Travel Market (ATM) being held in Dubai, the United Arab Emirates (UAE).
ATM started on May 9 and will end on May 12.
ZTA head of corporate affairs Mr Godfrey Koti said the exhibition is being used as an opportunity to create awareness around ‘Destination Zimbabwe’.
“We intend to maximise our visibility efforts in this market for the destination through showcasing the country’s tourism and cultural products as well as promote it as a safe tourism investment destination,” said Mr Koti.
Zimbabwe has been experiencing a steady increase in tourist arrivals from the Middle East since 2004.
Added Mr Koti: “We are treating this market as a greenfield and hence our efforts will be largely based on creating awareness and visibility.
“We have in the past recorded relatively steady tourist inflows of 3 988 in 2004 and at peak of 10 077 arrivals in 2009, while the figure dropped significantly due to travel restrictions imposed as a result of the Covid-19 pandemic.”
ATM is one of the most established travel trade exhibitions within the Middle East and Gulf region.
