The Sunday Mail
Online Reporter
THE Zimbabwe Association of Accredited Practitioners in Advertising (ZAAPA) has advised a Harare fast-food outlet, Mambo’s Chicken, against using lewd innuendos in marketing its products.
In a letter to Mambo’s Chicken dated October 4, 2021, ZAAPA said it has noted with concern that the business has been using sexualised content to promote its products.
“Your latest piece of work has been of most concern, as not only does it centre on your chosen sexual slant, but further insinuates the violation of women, using your chicken.
“The interference is around your suggestion as a brand that at the purchase of Mambo’s chicken for a woman, sex must be the immediate reward,” reads the statement.
It also notes that in a society that has made its policy to promote, elevate and empower girls and women, the lecherous adverts are not only against Government’s policy, but fly in the face of womanhood.
“We now implore you, your marketing team and those handling your brand, from a creative perspective to assess whether your desire is to promote great tasting chicken or to tear the moral fabric of the nation through advertising work that borders on the pornographic.
“As you are aware, the latter is illegal in this country and action will be taken by this Association, in tandem with its line Ministry, to ensure that our cultural fabric is not further denigrated,” added ZAAPA president Mr Barry Manandi.
He also urged the company to stop this practice, but rather use wit and satire to promote its brand.
