New fragrance in town

12 Jul, 2020 - 00:07 0 Views
New fragrance in town

The Sunday Mail

Society Reporter

MARY Gaitskill, an American journalist, once said: “The appeal of perfume is that it is at once ephemeral and empowering. It creates a shimmering invisible armour that lingers in a room long after its wearer has gone and infuses our imagination with a subtle power, hinting at a hidden identity.”

Indeed, a good fragrance can play a significant role in shaping perception, adding that extra punch of confidence in an individual.

This is why many people do not jump out of the house without a spray or two of their favourite perfume or cologne.

Similarly, enthusiasts always keep track of developments on the market.

Locals have been prepping their purses in anticipation of the introduction of the House of Givenchy’s new product “Irresistible Givenchy” in the country’s stores.

The wait if finally over.

It is here!

Givenchy’s Sub-Sahara Africa brand manager Ratidzo Nyamuchengwa told The Sunday Mail Society that the fragrance hit the shelves last week.

“This fragrance is a new and exciting fragrance which is based on liberty and fun,” said Nyamuchengwa.

“The playful combination of rose and woods gives it a floral woody note that is long-lasting and enveloping, making the wearer irresistible.”

Availability is still limited, with a few upmarket outlets that include Catts Beaute, Kensington and Licorice Stores selling the fragrance.

The new product was crafted by master perfumers Fanny Bal, Dominique Ropion and Anne Flipo, an epic collaboration considering their reputation in the industry.

Besides Givenchy, these three noses have separately done fragrances for the likes of Issey Miyake, Paco Rabanne, Alexander McQueen, Burberry, Christian Dior, Giorgio Armani, Gucci and Jimmy Choo to mention but a few high-end brands.

The new “Irresistible Givenchy Eau de Parfum” features a deep and radiant Rose Damascena from Turkey at its heart.

The creators chose a quality of rose called LMR Rose Essential TM, which is obtained through hydro-distillation and provides the fragrance with freshness and a floral character.

The perfumers specifically chose this quality of rose for its green, petal-like freshness as well as its myriad facets which resemble a fresh picked rose.

It is juicy and crisp from the first notes, blended with accents of pear and ambrette.

The luscious heart of rose essential and a glowing, powdery orris bring the composition a highly feminine sophistication.

Finally, a milky Virginia cedar wood paired with unexpected woody ambery notes add a sense of vibration and contrast that Givenchy fragrances are known for.

A new composition built around the Rose Damascena, making Irresistible Givenchy an ode to letting go and enjoying life.

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