The Sunday Mail
Online Reporter
AFROCENTRIC start-up, Deutsch Connect, has clinched a lucrative partnership with Liquisto – a German innovative company that sells high-end industrial machinery and equipment from leading manufacturers at reduced prices.
The partnership will see Deutsch Connect be the exclusive official partner for Liquisto in the Southern Africa region.
Liquisto is an innovative company that helps manufacturers manage their excess inventory more effectively through a unique combination of predictive analytics and e-commerce technology.
The partnership is expected to boost the fourth industrial revolution drive in the region through access to durable and cost-effective machinery essential for agriculture, mining, manufacturing and health sectors.
In addition, it makes these high-end industrial products accessible and affordable for purchasers through a curated e-commerce platform and community.
Deutsch Connect co-founder and head of client acquisition, Mrs Elita Sandau, last week met with the Zimbabwean Ambassador to Germany, Alice Mashingaidze where they discussed how the Embassy can partner with Deutsch Connect to accelerate economic cooperation between Germany and Zimbabwe.
“Our vision is to be the bridge that facilitates sustainable business between Africa and Germany. Meeting with Ambassador Mashingaidze was exciting and her passion and drive to get things done will be a great asset,” she said speaking from her Germany base after meeting with the Ambassador.
“For the Liquisto partnership, besides the reduced prices, what impressed Deutsch Connect the most was the core values of Liquisto that include sustainable impact, a future free from manufacturing waste and intelligent matching of excess inventory with untapped demand at a time the world is battling climate change issues.
“It is a breath of fresh air to find partners with innovative solutions that also make sustainable Impact.
“As Deutsch Connect, we believe that the machinery and equipment available through Liquisto and leading German manufacturers will revolutionise the Southern African market,” she said.
Ambassador Mashingaidze said that there are huge opportunities in agriculture, mining, manufacturing, infrastructure development and tourism that Zimbabwe and Germany can partner in.
She also called upon the Zimbabwean diaspora community and potential German investors interested in investing in Zimbabwe to reach out to the Embassy and Deutsch Connect.
The Liquisto business model is unique in that it will enable easy access and affordable prices for purchasers who will buy industrial goods at reduced prices from leading manufacturers and all goods come with a durability guarantee and some products come with a full manufacturer’s warranty.
Liquisto managing director, Mr Aernout Verhallen, said that they were excited to be entering the Southern African market through Deutsch Connect and highlighted that their products can add tremendous value to African small to medium enterprises (SMEs), who have challenges accessing high quality machinery and equipment, especially at competitive prices.
“”We offer industrial goods that are otherwise hard to obtain and provide African buyers access both from a logistics and price perspective.
“These products can help the many exceptional entrepreneurs in Africa develop their businesses, generating jobs and economic value for their communities,” he said.
Liquisto offers products from manufacturers including Siemens, BeumerGroup, Lenze, Stübbe, Bucher Hydraulics, Festo, Renner, Netzsch, Jumo, Johstadt, Hach, ifm electronic, Evoguard, Saphirwerk, Reed, Peraplas, emtechnik, ProMinent and Rittal among others.
