Dancehall singer lands lucrative deal with fashion house

28 Mar, 2014 - 13:03 0 Views

The Sunday Mail

Soul Jah Love, real name Soul Musaka, who scooped two accolades at last Wednesday’s Zim Dancehall Awards at the Zimbabwe College of Music, has landed a lucrative deal with top fashion house Jan Jam Fashions.
The talented artiste, who is set to formally engage with his sweetheart Bounty Lisa, aka Lynet Musenyi, at a public event in the Harare Gardens this Saturday, will be dressed by the leading fashion house.

Speaking shortly after concluding the deal, whose finer details will be made public at a later date, Soul Jah Love could not hide his excitement, saying the deal was not only good for him but for Zim dancehall as a whole.

“Good times are definitely on the horizon. We have seen Winky D getting several endorsement deals, then Killer T and now it’s Soul Jah Love. Next it will be someone else and this goes to show that the corporate world, despite the negativity in our industry, is beginning to warm up to us,” said Soul Jah Love.

Jan Jam Fashions managing director Cynthia Sithole praised Soul Jah Love for making such a bold move when many youths frown upon marriage.

“Yes, Soul Jah Love is popular, but that is only secondary to us, the most important thing is that this young man is getting married and as Jan Jam we support such a move. We already have endorsement deals with other artistes, but this is our first with a dancehall artiste.

Details of the contract will become public knowledge at some stage, but for now we will let both parties settle in. As Jan Jam Fashions we are committed to partnerships with our local celebrities and assisting those that we feel may need our help,” said Sithole.

Soul Jah Love, who is set to tour Britain in early May, also took the opportunity to urge fellow musicians to hire professional managers, who have the artistes’ long-term interests at heart.

“We just brought in new management, Zikhali Productions. They are professionalising our outfit, ensuring that all that talk about Soul Jah Love failing to fulfil shows, etcetera, is a thing of the past. Many have been wondering how I got to be driving a Hummer H2 or a Bentely, they are behind all this, in fact, the company is buying us a house. As soon as the paperwork is done, we will let people know,” said Soul Jah Love.

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