Vic Falls Carnival finds new sponsor

In 28 days, the universe will say its goodbyes to 2017, ushering in a new year.

Across the globe, this transitional moment is celebrated by many, with differing activities taking center stage.

In Southern Africa, the Vic Falls Carnival has over the years become the premier New Year’s celebration fete, attracting thousands of merrymakers from around the world who unite to party under the mist of the mighty Mosi-oa-Tunya.

Since inception, this epic party which starts on December 29 running up to the wee hours of the first day of the new year always transforms the usually quiet resort town into something characteristic of a gold rush.

While the event has previously been associated with the Jameson Whiskey Brand, this year the organisers have partnered with subscription video-on-demand service iflix as the anchor sponsor, therefor re-branding it to the iflix Vic Falls Carnival.

In an interview with The Sunday Mail Society, event and festival marketing director Charlotte Kanter said their new anchor sponsors were delighted to support Africa’s most exciting festival.

“iflix are a proud African brand that is hyper-focused on supporting the local entertainment industry so naturally, it made sense for them to partner with the Vic Falls Carnival as we showcase Africa’s top performers in one of their newest markets, which is Zimbabwe,” said Kanter.

“The vibrant event embodies iflix’s values which focus on fun and adventure so basically they could not imagine a better way to bring their brand into the New Year.”

The carnival is a spectacle not to miss considering not just the strong lineup of artistes who are set to perform, but also the new setup of the program which will have two major concerts as opposed to just the one on the last day.

“We are moving full steam ahead with our preparations and we are currently putting on the finishing touches to the carnival’s new format to make sure that this year’s edition is the best one yet.

“We have put together a lineup of incredible artists from around Southern Africa unmatched from any other year because the carnival is always getting bigger so naturally we have to up our game with each edition.”

Artistes who will set the stage ablaze include Black Coffee, Prince Kaybee, Ammara Brown, Mi Casa, The Kiffness, Mampi, Tresor, Jason Le Roux and Flying Bantu among others.

The party will kick off with the African Carnival Train Party which will see merrymakers hoping on board a train and enjoy great music and awesome wildlife scenes while being transported to a secret bush location where the groove continues.

On the second day the celebrations shift into full gear for the Community Party as a powerful line-up delivers the best in live house, African, indie and electro-pop across a host of parties around the town with the main concert on the day being headlined by Black Coffee.

The festival will reach its climax with the Unity Concert on 31 December where fun lovers from around the world unite in celebrating the beginning of 2018.

People are being encouraged to bring their flags and paint their faces with their national colors as they will be representing their countries.

Tickets for the event which can be bought from the festival’s website are going for US$50 for a one-day pass, US$60 for a two-day pass and US$90 for a three-day pass. Discounted tickets for locals are also on offer.

Besides music lovers, the carnival also attracts adventure seekers as the host town boasts of numerous exciting activities including white-water rafting, bungee jumping, gorge swinging, Chobe day trips, elephant back safaris and sunset cruises just to mention a few.