|ZBC staff in blood drive|
|Saturday, 23 June 2012 18:05|
One of the strategic objectives of the National Blood Service Zimbabwe (NBSZ) is to enhance marketing, brand awareness and customer service through avenues such as marketing blood donation as a national responsibility.
The initiative by ZBC also complements NBSZ efforts through its donor mobilisation campaign that aims at increasing the adult blood donor base from 29 percent to 40 percent and the donor retention from 36 percent to 40 percent respectively.
This calls on journalists to lead by example before they urge others to donate blood when they report.
It is imperative to note that this comes after the Head of State and Government and Commander-in-Chief of the Zimbabwe Defence Forces, President Robert Mugabe, joined the rest of the world in congratulating all blood donors in Zimbabwe for being heroes and heroines by saving lives through selflessly giving blood.
However, this initiative has managed to foster good relations with the media and NBSZ is now typically perceived as a key player in the health sector since it is the sole provider of safe blood and blood products in Zimbabwe. Some of the stories have helped to demystify some of the myths associated with blood donation.
Eventually this will assist the organisation to foster the culture of donating blood by making it an everyday talk amongst our target audience.